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OpinionJuan dela Cruz

21 Sep, 2025

1 min read

Public Questions Heart Evangelista's Luxury Endorsements Amid Flood Control Funding Debate

Online discussions have spotlighted Heart Evangelista Escudero amid a heated debate surrounding flood control funding, with netizens casting doubts on whether her endorsement deals are sufficient to sustain her opulent lifestyle. The speculation intensified following remarks from her makeup artist, Memay Francisco, who purportedly stated that Heart ranks as the world’s second-largest customer of Yves Saint Laurent (YSL) products.

"With the second biggest buyer of the whole wide world (consistently!!!) #QueenofYSL," Francisco allegedly shared.

Yves Saint Laurent, established in 1961, is a renowned French luxury brand specializing in high-end couture, ready-to-wear fashion, and footwear. The revelation sparked criticism and questions over the ethical implications, with many expressing concern that taxpayer money might be indirectly supporting Heart’s extravagant purchases.

The online backlash reflects growing public sensitivity about celebrity wealth in relation to public funds, especially amid ongoing concerns over flood management and infrastructure spending. Critics argue that the endorsement income claimed by Heart Evangelista should be transparently examined, considering the scale of her luxury acquisitions.

As discourse continues to swirl around this issue, it underscores the broader conversation about accountability and financial transparency in both public funding and celebrity earnings.